Find Web Developers
Find Web Developers

Why Equity Partnerships For Web Designers Don’t Work

September 30th, 2018

I would be willing to bet that every web designer or developer has been approached at one time or another to do work on a website in exchange for an equity percentage of the company. You see this a lot on ad listings sites: people pitching their great, million dollar to prospective web designers in hopes of enticing them in a once in a lifetime, business partnership which will be the next Facebook or Twitter. Not so surprisingly though, very few (if any) developers worth their salt entertain these offers, and there’s a few reasons why.

Million dollar ideas are a dime a dozen. GoDaddy ran a commercial during the Super Bowl which pointed this out in a comical way. Your great idea which you are certain will make a lot of money and make everyone in your life happy, has most likely been thought of by someone else. That’s OK though, people thought of Facebook before Mark Zuckerberg did, but for some reason he’s the one that made it work. This leads to the other issue with equity partnership proposals.

Web designers talk to owners of start-up companies all the time, and we work with many as well. We hear the great ideas, and in some cases the ideas are great. We feel the passion in the client’s voice in regards to how perfectly planned out everything is – how every corner has been covered, and we hear their excitement as visions of inflating six and seven figure bank account balances scroll past their eyes like a stock ticker. Then the work begins and the vision becomes complete. The website finally gets launched and the client sits back and waits for the money to start rolling in.

As a web developer who may have agreed to an equity deal with this client, I will be waiting for my first cut of 20% to come in. It most likely was a good idea and I probably did a halfway decent job on the site, although chances are if I actually agreed to do this, I didn’t have much experience at all with professional web development. But that’s neither here nor there. Hopefully I would have signed a contract, but anyone who signs a contract most likely understands that it’s about as valuable as the paper it’s printed upon unless you pay an attorney to look it over, amend stipulations in your favor, and then have the client re-do it. This almost never is an option. If you, as the developer, requested this, the client would almost certainly find someone else. But let’s say it was all done legit with a real contract and attorneys for both parties went over it with a fine toothed comb, leaving me as the web developer waiting on my first check of 20%.

A new website is like the elusive Planet X – it’s out there but nobody can see it. This is really the crux of the equity partnership problem. Getting a new website noticed takes time and money. The time component can only be overcome if you happen to get an advertisement on television in front of millions of viewers, or if you get a write-up on one of the major news networks, or maybe if you’re Tweeted multiple times by Lady Gaga or Beyonce with their endorsement. If you can’t get this type of instant marketing, then it will take time. Time and money – in most cases, lots of money.

So as a website developer, when approached by a client to do an equity split in exchange for thousands of dollars worth of work to get a website launched, the first thing that pops into my mind is, “if he/she can’t afford to pay me $5000 to develop their website, how are they going to afford to spend three times that amount, or even more, to get the website bringing in enough visitors and producing enough business to actually be able to pay me back for the time I spent, in a somewhat timely manner? And, will that one year contract even be close to enough time to pay me back given these circumstances?”

The clients that it would be worth while to do an equity split arrangement with, where I as a developer will actually make my money back in a timely manner, and then some, don’t need to enter these arrangements and more importantly, wouldn’t want to enter into one of these arrangements, because it would be cheaper just to pay up front than give a percentage on their million dollar idea.

5 Most Useful SEO Web Design Tips for You

September 29th, 2018

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

So, just follow these great SEO web design tips and help your clients improve the rankings of their websites remarkably.

5 Reasons Why WordPress Is a Good Choice for Your Web Design Project

September 28th, 2018

Having a website is a necessity for almost every organization. With recognition more efficiently promoted and facilitated with a website, corporate entities up to sole entrepreneurs aim to have a professional web development service to come up with a website of their own. Another great benefit to having a business website is that it gives businesses the chance to achieve not just local, but global brand establishment. For this reason, business owners hire a web development firm to create a website that they can easily manage and update with content related to their services and products.

Among the many different content management software options used in professional web development today, WordPress has been the most preferred by many different web development companies and business owners, and here are a few reasons why:

1. WordPress Has An Established History

Professional web development and WordPress go way back. Since this CMS was introduced in 2003, the world of web development has taken great strides and other content management tools have become extinct. To date, WordPress is the most popular blogging software in the world. Even non-blogging websites choose WordPress as the preferred platform.

2. WordPress Is An Intuitive Content Management Software

Unlike other blogging platforms and software, WordPress may be a smarter choice, with intuitive and user-friendly content updating tools. When using WordPress for daily tasks, you need not be a programmer, coder, or an expert in web design; in fact, you can handle updating on your own with its convenient interface that allows you to edit every page in your website. WordPress fosters independence. As your preferred web development firm undertakes your website development in Austin or elsewhere, you can experience a smooth transition to maintaining your new website.

3. It Is Based on Widely Supported Technologies

WordPress is based on PHP technology, which is used by over 80% of the websites today. Along with this, WordPress also allows for more flexibility in terms of creating your own taxonomies, custom post types, and metadata. This CMS allows you to add customizations and additional features easily with the help of any PHP programmer.

4. It Is Portable

Hundreds of web hosts support WordPress and it’s common technology requirements, so website owners can feel confident in finding a home for their new WordPress-driven site. Considering this portability, you can create possibly all the websites you need: from personal blogs, to business websites, photoblogs, portfolios and more, using WordPress as your platform. Simply communicate your interest in WordPress support to your web hosting company.

5. WordPress is Customizable in Every Aspect

Your WordPress site can be extended with hundreds of other plugin software, customizing your WordPress site to adapt to your preferences is easy. While it has default themes for you to choose from, it is possible to fully custom theme the website. An experienced web designer can help you turn your custom branded vision into compatible theme templates. Even plugins and forms can be customized with a unique design.